Marketing x Data

Start Here

Use this page to find the right Marketing x Data resources based on the problem you are trying to solve.

If you are improving marketing measurement

Start with the limits of platform attribution, then move into incrementality and model-based measurement.

  1. What is a GeoLift Study and how does it work?
  2. What is Media Mix Modeling and how does it work?
  3. What is MMP and how does it work?

If you are building dashboards or recurring reports

Start with reporting QA, then look at automation and dashboard performance patterns.

  1. Marketing Reporting QA Checklist
  2. Reporting Automation Vol. 1
  3. Reporting Automation Vol. 4
  4. Sigma dashboard series

If you are fixing tracking or data quality

Start with the data capture layer, then connect it to CRM and operational data quality.

  1. Web Tracking
  2. How does CRM help small businesses?
  3. How to Send Email from a Website Without Third-Party Services

If you are exploring AI workflows

Use AI as an assistant for analysis, documentation, QA, and workflow automation after the core data definitions are clear.

  1. AI Resource
  2. Artificial Intelligence Video
  3. Resource library

Recommended first practical asset: Marketing Reporting QA Checklist. It is useful before launching a new dashboard, sending weekly reporting, or troubleshooting inconsistent numbers.